Hello!
Carol Vernallis observed the cinematography and editing in music videos. She stated in her essay 'Experiencing Music Video: Aesthetics and Cultural Context', in 2004, that editing is much more fast paced in music videos, and shots come more frequently than in other forms of media such as film or TV. She also said that the editing goes along with the rhythm of the song and tends to stick to the beat.
Some more of her observations include:
- 'Continuity editing' is broken in order to draw attention
- The editing is very obvious on purpose
Justin Bieber's collaboration with Skrillex and Diplo - 'Where Are U Now' - uses a lot of special effects, such as blackening out his eyes, paintings overlaying with the original shot and lots of bright colours. This editing makes it catch people's eyes and it becomes very memorable.
- Jump cuts are used a lot
Bruno Mars' collaboration with Mark Ronson - Uptown Funk - uses lots of jump cuts. There is also a flicker filter used.
- The speed of the edit is often manipulated - it is either sped up or slowed down
- The camera is always moving
- A base track is used to give the video structure.
- Jess
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