Wednesday, 23 September 2015

Research: Andrew Goodwins's Theory (The Structure of Music Videos)

Hello!

Andrew Goodwin's theory suggests that narrative analyses don't apply to pop videos. They rely on repetition. The video often repeats images in the way the song repeats choruses or lines.

There are three main types of relationships between songs and videos:
  • Illustration
    • Where the video is a direct representation of the lyrics whilst showing expressions of the feelings and moods presented in the song. 
    • A good example is "I'm Not The Only One" by Sam Smith.

  • Amplification
    • Where the video isn't contradicting the meanings of the lyrics but adds new layers of meaning. 

  • Disjuncture 
    • Where there is little or no connection between the meanings of the lyrics and the content of the video.


Some videos are also for other purposes such as for the promotion of films. They often incorporate images from the movie in the video. A good example is "The Crazy Ones" by Paloma Faith - taken from the soundtrack of the film "Miss You Already".



 - Dan

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