Carol Vernallis studied the editing and camerawork closely in music videos. She noticed that the editing use in music video's are different from the edits in films, which are; less frequent in music videos, many stand out as disjuncture and the editing seems to have a rhythmic base closely connected to the songs.
Main points of her observation:
- The usual rules of continuity editing are broken, to draw attention to whats on screen.
- Edits draw obvious attention (such as the transitions and VFXs added).
- Jumps cut are common.
- Base tracks are used to give the video structure.
- Camera may move in time with music.
Imagine Dragons - Roots
Example of Jump Cuts
Bastille - Things We Lost In The Fire
Example of obvious edits
Tom Odell - Can't Pretend
Example of multiple close-ups
-Lily:P
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