Hiya!
CAROL VERNALLIS THEORY:
Carol vernallis observed the edits in music videos. The usual rule of continuity was broken so the audiences attention is grabbed by what is on the screen. Edits were obvious to draw the audiences attention and jump cuts were used much more frequently. Base tracks were used to give the videos structure as well as the camera moving continuously in time with the music.
example of video with jump cuts.
example of slow motion
(the build up to chris brown jumping into the abyss)
Examples of base track
(the green screen, JB and the girl, Ludacris..)
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