Hello!
Our chosen record label is Universal Music Group. It is one of the largest music corporations in the world, and also owns the second largest publishing company - Universal Music Publishing Group. It is a subsidiary of Vivendi, a French mass media company, which also owns StudioCanal and Dailymotion. We feel as though our artist being signed to such a large company will give them bigger opportunities, such as more money being invested into them and therefore there is a lot more confidence that they will get recognition. This also allows higher quality products, such as singles and music videos.
Our artist is inspired a lot by Taylor Swift, both personality-wise and fame-wise. We want our artist to be a household name, just like Taylor. Taylor Swift is signed to the independent label 'Big Machine Records' which specializes in country music. Big Machine Records' distributor is Universal Music Group.
Our target audience is teenage girls, who are avid users of the internet and social media. Because of this, our song will be available for internet download and available to listen to online streaming applications, such as Spotify and Pandora. Taylor Swift has not allowed people to stream her music, but she has faced a lot of backlash and controversy because of this, and so we are choosing to stream our song.
- Jess
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