Monday 4 January 2016

Researching Ancillary Products: Importance and Functions of digipaks

Hello!

What is a digipak?
A digipak is the packaging for a CD, so it includes the front cover, the back and the CD design.

Why are they important?

  1. They entice people. They are supposed to attract people and so they buy the CD.
  2. It reflects the artist. A heavy metal band typically wouldn't have a flowery album cover while a pop singer also wouldn't have a dark album cover covered in dark images. 
  3. It should tell you the genre and style of the music, based off of the design.
  4. Fans like to own actual hard copies of their favourite artist's CDs.


- Jess

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