Digipaks are very important to the music industry. They are the album covers, inside panels and possibly a booklet.
They are used as part of the marketing and branding of the artist and are consistent with synergy (colour schemes, fonts). They contribute to the band image. They are usually designed in a way that will catch someone's eye. The synergy with the other products also helps the audience to associate other marketing/branding products (such as a music video) with them.
They help increase sales as if the digipak is more catchy and appeals to the audience, they're more likely to buy the album and look into the other products produced by the artist.
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